Stop Starting Over
Every Monday
A 7-week cohort for high-achievers tired of optimization paralysis. Build the nervous system foundation that makes follow-through natural.
“This isn't training that gives quick answers—it allows you to have fun with the questions. And sometimes, that's what changes everything.”
— Carla Quisbert, Marketing & Brand Strategist
You Have the Knowledge.
You Need the System.
You've read the books, tried the frameworks, hired the coaches. You know what to do. The problem isn't knowledge—it's execution.
Optimization Paralysis
You know what to do, you just can't do it consistently. The gap between knowledge and execution keeps growing.
Diminishing Returns
You've tried everything—journaling, cold plunges, therapy, coaches, courses. They work... until they don't.
Tactics Without Foundation
Your toolkit is full, but you keep shopping for the next framework, the next system, the next answer.
High Achiever, Low Fulfillment
You've checked the boxes, hit the milestones, but something's missing. Success hasn't translated to satisfaction.
Knowing vs. Being
You can talk the talk—mindfulness, boundaries, self-compassion—but living it is another story.
Analysis Over Action
You're great at understanding your patterns, terrible at changing them. Insight hasn't led to transformation.
What if the problem isn't that you need more tactics— it's that you need to upgrade your operating system?
How It Works
The IGNITE Framework
Three phases that rebuild your foundation from the ground up— nervous system first, tactics second.
Nervous System Foundation
Weeks 1-2Learn to regulate your state before you try to change your behavior. Build the capacity to feel safe in your own body.
Emotional Liberation
Weeks 3-5Release the backlog. Process what's been stuck. Make space for what wants to emerge.
Identity Integration
Weeks 6-7Align who you are with who you want to be. Embody the version of yourself that naturally does the things.
Integration Over Information
This isn't about learning more. It's about integrating what you already know into a nervous system that can actually execute it.
Why It Works
Your nervous system holds the key.
Most programs pile more tactics onto an already overwhelmed system. More frameworks. More hacks. More information to process.
But here's the truth: you don't have an information problem—you have a regulation problem.
When your nervous system is dysregulated, even the best strategies fail. You know what to do, but your body won't let you do it consistently.
IGNITE works at the foundation level. We don't add more to your plate—we help you clear the backlog that's been blocking execution.
The 7-week format isn't arbitrary. It's designed for real integration, not just intellectual understanding. Each week builds on the last, giving your nervous system time to adapt and your new patterns time to solidify.
When your foundation is solid, follow-through becomes natural.
Juan David Fagundes
CTO, Zalus
At first, I had doubts and didn’t know what to expect — mostly because of how most of my past experiences had gone. But as each session unfolded, something started shifting inside me. I followed each exercise without realizing they were guiding me back to a version of myself I hadn’t felt since childhood — one that could enjoy the little things and value what truly matters. When my mind finally let go of everything it had been carrying for years, everything just clicked. I’m deeply grateful to JJ for this opportunity to believe again — in myself, in life, and in the power of going through this process alongside such an amazing group.
Runs January 13, 2026 - March 3, 2026
Course Schedule
A structured schedule designed to fit into your life, not take it over. Live sessions, co-working, and daily practice.
Welcome & First Call
January 13, 2026 @ 6:00 PM to 7:30 PM CST (check your time zone)
The Accelerator runs for 7 weeks from January 13, 2026 to March 3, 2026.
Partner Work
Partner calls are scheduled with your partner (you'll meet them in the course).
These are mandatory and not recorded, and they are an essential part of the course.
They last 5 minutes and happen on schedules that fit both of you throughout the accelerator.
Your Weekly Rhythm
Group Coaching Call
6:00-7:30 PM
90 min
Co-working Session
3:00-4:00 PM
60 min
Co-working Session
3:00-4:00 PM
60 min
All times in CST
Ongoing Support
Daily Solo Practice
10-15 minutes of integration work
Tribe Access & Discussions
Ongoing support and peer connection
7 Weeks That Change
How You Operate
This isn't a course. It's a cohort-based transformation. Live sessions, peer support, and weekly integration.
7 Weekly Live Sessions
90-minute deep-dive sessions every Tuesday evening
Intimate Cohort
Maximum 12 participants for deep work and connection
Private Community
Ongoing support and integration between sessions
Resource Library
Exercises, frameworks, and integration practices
Session Recordings
Lifetime access to all cohort session recordings
Optional Co-Working
Wed/Fri sessions for accountability (Unlimited tier)
Week-by-Week Journey
Foundations & Safety
Understanding your nervous system, creating safety anchors
Regulation Tools
Building capacity to regulate your state in real-time
Emotional Archaeology
Identifying what's been stuck, beginning the release
Processing & Release
Active discharge work, reclaiming energy
Integration Week
Consolidating shifts, building new patterns
Identity Design
Defining who you're becoming, aligning actions with identity
Sustainability & Closure
Creating your ongoing practice, celebrating transformation
Is This For You?
This program is designed for a specific type of person at a specific moment. Not everyone is a fit—and that's intentional.
This Is For You If...
You've done the work (therapy, courses, books, coaches)
You're between chapters—career transition, life shift, identity evolution
You're tired of starting over and ready for a different approach
You're willing to go deep, not just skim the surface
You value intimate community over massive networks
You're ready to invest in yourself (time, money, vulnerability)
This Is NOT For You If...
People looking for quick fixes or magic pills
Those not willing to engage with emotions and nervous system work
Anyone expecting a passive, information-only experience
People not ready to invest financially ($1,500+ commitment)
Meet the Founder
JJ Ruescas
I spent over 15 years in tech optimizing systems and solving complex problems. I was good at it. But I was terrible at optimizing myself.
My breaking point came when I realized I was treating myself like a machine that just needed better inputs. More tactics. More frameworks. More discipline. But I wasn't a broken system—I was a dysregulated human.
IGNITE was born from that shift. It's the program I wish I had—one that treats you like a human, not a productivity system. One that starts with regulation, not tactics.
Mission
"Optimize one human at a time, 1% each day."
"Through my conversations with JJ, I began to see that there's always a simpler way to do things. And that there's always time for what truly matters, if you're willing to shift your approach."
Carla Quisbert
Marketing & Brand Strategist
Meet the Founder
JJ Ruescas
I spent over 15 years in tech optimizing systems and solving complex problems. I was good at it. But I was terrible at optimizing myself.
My breaking point came when I realized I was treating myself like a machine that just needed better inputs. More tactics. More frameworks. More discipline. But I wasn't a broken system—I was a dysregulated human.
IGNITE was born from that shift. It's the program I wish I had—one that treats you like a human, not a productivity system. One that starts with regulation, not tactics.
Mission
"Optimize one human at a time, 1% each day."
"Through my conversations with JJ, I began to see that there's always a simpler way to do things. And that there's always time for what truly matters, if you're willing to shift your approach."
Carla Quisbert
Marketing & Brand Strategist
What Participants Say
Real stories from real people who've gone through the IGNITE cohort.
"I truly didn't know what to expect when embarking on this program and I was skeptical about how this program would apply to professionals in such diverse fields. It seemed a little crazy but I had confidence in JJ's leadership ability and just dove in. I've gained amazing insights into my nervous system and how that impacts my performance with work. I have many new tools to use and feel very clear minded and energized as I implement them. This was not at all what I expected from the program. It far exceeded any expectations for whatever this was supposed to be. Amazing."
"I truly didn't know what to expect when embarking on this program and I was skeptical about how this program would apply to professionals in such diverse fields. It seemed a little crazy but I had confidence in JJ's leadership ability and just dove in. I've gained amazing insights into my nervous system and how that impacts my performance with work. I have many new tools to use and feel very clear minded and energized as I implement them. This was not at all what I expected from the program. It far exceeded any expectations for whatever this was supposed to be. Amazing."
Richard Martin, PE
Principal
MJ Structures
"It's a program with simple but super useful content to help you reach your goals. The content is highly applicable to your day-to-day life, making it possible to see important progress. It's a safe space to share your ideas, problems, emotions, and your vulnerability."
Tatiana Zavala
Founder
Weirdogs Crew
"I'd absolutely recommend it to anyone who feels like they've been operating on autopilot or who feels like going in circles regarding an important goal or anyone going through a transition in life (changing careers, moving countries, entering a new chapter in life). This isn't the kind of training that gives you quick answers, but it allows you to have fun with the questions. And sometimes, that's what changes everything."
Carla Quisbert
Marketing & Brand Strategist
Payless
"Before IGNITE, I knew I was lost but had no idea where to start looking for answers. In IGNITE I didn’t find people telling me what to do—I found people walking their own path and showing me the different roads so I could choose mine. Now I’m much more conscious, I perceive things more clearly, I can say no with confidence, and I’m crystal clear about my goals and where my time should go. It wasn’t just another course; it became a daily habit. Through other people, I ended up reconnecting with myself."
Mike Mora
Podcaster & Co-founder
Enemedia
"IGNITE was self-discovery and breaking mental walls. It helped me stop following the ‘expected path’ and start building my own with clarity and confidence."
Cynthia Torres
Abogado Civil Comercial
Banco Central de Bolivia
Past Cohort Moments
Live cohort sessions with peer accountability. Intimate cohorts of maximum 12 participants create space for deep work and genuine connection.
Investment Options
Both tiers include the 7-week IGNITE Framework with personalized 1:1 coaching and post-cohort support. Choose between group-focused transformation or intensive executive coaching. Maximum 12 participants per cohort.
Unlike most group programs, IGNITE is a hybrid model—combining cohort structure with personalized 1:1 coaching. Both tiers include individual sessions with JJ and 3-month post-cohort check-ins, ensuring your transformation is both supported by community and tailored to you.
Core
or 3 payments of $525
7 weekly live sessions (90 min)
2 individual 1:1 coaching sessions with JJ (30 min each)
Optional co-working sessions (Wed & Fri)
Complete IGNITE Framework curriculum
Private community access
Daily implementation prompts
3-month post-cohort check-ins
All session recordings
Resource library access
100% satisfaction guarantee (first 2 weeks)
Executive
or 3 payments of $1,750
Everything in Core
6 executive coaching sessions with JJ (45 min each over 3 months)
1:1 pre-cohort intensive (60 min)
Custom strategy design
Direct phone/text access to JJ
Priority community support
100% Satisfaction Guarantee
If after the second session you feel this isn't the right fit, full refund—no questions asked. We want you all-in, not feeling trapped.
Payment Plans Available
All tiers offer 3 and 6-month interest-free payment plans. We don't want money to be the barrier if this is the right fit for you.
Not sure which tier? Core is perfect for most participants. Executive is for leaders needing intensive 1:1 coaching. Apply and we'll help you decide during your interview.
Frequently Asked Questions
Everything you need to know about the IGNITE program.
Still have questions? Get in touch
Ready to Stop Starting Over?
January 13, 2026 cohort starts soon. Limited to 12 participants.
100% satisfaction guarantee • First 2 weeks, full refund • No questions asked
"You have the knowledge. You need the system."
Have Questions?
Not ready to apply yet? Send us a message and we'll get back to you within 24 hours.
Prefer email? Reach us at info@jjruescas.com